Search engine optimization is the process to enhance visibility of websites in major search engines such as Google, Yahoo and Bing. The SEO process is helpful for the websites build in any platform and so for the squarespace websites. By implementing effective SEO strategies one can get valuable outputs from squarespace websites.
There are two parts of making websites eligible for search engines and that is on-page and off-page SEO.
On-Page SEO Tips for SquareSpace Website –
Site Title – You need add proper Title to your website. Try to use most important keyword in this. You can go to Design >> Logo & Title >>Site Title/Tag Line to add title on your website.
Site Description – Site description is something which shows up in Google search results. This is really important to target keywords in description to rank high. A Meta description plays main role in “Click Through Rate – CTR”
Page Title, Description and optimized Urlon each page– Yes there is need to write Effective Content, Title and Meta description along with an SEO optimized URL of each page of your website. Move your cursor to configure page box if you want the above recommendations done!
Optimize Contents – We should use one h1 tag on each page, interlinking of contents is necessary plus we should keep in mind that we need to use unique contents only (Both Images and Texts).
Choose Responsive & Light Weight Theme – Websites which rank higher at top positions have lighter weight and SEO optimized themes. You need to select mobile friendly and good looking templates.
Install GWT and Submit Sitemap – First of all, Install Google Webmaster Tools via any of recommended methods. By default, Squarespace websites have already sitemap so all you need to do is to submit sitemap to Google Webmaster Tools. You can see your sitemap by adding /sitemap.xml next to your domain name. for example – xyz.com/sitemap.xml
Social Media Integration – Having good presence over social media is one among top ranking factors of SEO. You should show social media subscription box on your website as well.
NAP – If you serve locally, don’t forget NAP – (Name Address Phone Number) factor. You should keep in mind to use exact NAP everywhere on the web.
Like WordPress, Squarespace is easy to customize. We need to implement above strategies for getting maximum outputs. We are known for providing effective SEO services for the websites built in any platform. You can get an expert quote now. We wish all the best for your business J